Following a request from Florida Gators football head coach Ray Graves, Gatorade was created to help athletes by acting as a replacement for body fluids lost during physical exertion. Gatorade was created in 1965, by a team of scientists at the University of Florida College of Medicine, including Robert Cade, Dana Shires, Harry James Free, and Alejandro de Quesada. History University of Florida football player Chip Hinton testing Gatorade 1965, pictured next to the leader of its team of inventors, Robert Cade. Within the United States, Gatorade accounts for approximately 67.7% of market share in the sports drink category. It competes with Coca-Cola's Powerade and Vitaminwater brands worldwide, and with Lucozade in the United Kingdom. As of 2010, Gatorade is PepsiCo's fourth-largest brand, on the basis of worldwide annual retail sales. Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2000. It was originally made for the Gators at the University of Florida to replenish the carbohydrates that the school's student-athletes burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities. The beverage was first developed in 1965 by a team of researchers led by Dr. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. PepsiCo (via Quaker Oats Company & S-VC, Inc.)Ĩ0 countries including the United States, Canada, Brazil, France, Germany, United Kingdom and Australia The current Gatorade logo, produced by TBWA\Chiat\Day
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